Learn How To Grow Your Business From Pumpkin Farmers

May 10, 2013 by  
Filed under Business

Entrepreneurs and small businesses are always finding ways to grow their business and find more new clients. They listen to business leaders and gurus, and adopt their marketing, business and management insights and advice.

If I told you that pumpkin farmers hold the secret formula for entrepreneurial and small business success, would you believe me? What can you learn from farmers who dedicate their time and effort to grow the biggest giant-winning pumpkins?

The process of growing giant pumpkins is applicable to grow your business too. Here’s the pumpkin-growing process according to the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz:

1) Plant the right seeds

Identify and leverage your biggest natural strengths. Don’t waste time doing a bunch of different things just to please your clients. Identify the thing you do better than anyone else and focus all your attention and time on growing your company doing that.

2) Weed out the losers

Identify which customers add the most value and provide the best opportunities for growth. Discover who your best clients are and fire the worst clients.

3) Nurture the winners

Treat your key clients like VIPs and discover their unfulfilled needs. Make their wishes come true and overdeliver on every promise to wow them.

Mike’s book is a good read for a simple approach to business success, and he includes several examples on how to apply the Pumpkin Plan to different industries such as construction, finance, manufacturing, and hospitality.

In Mike’s own words: “How will you Pumpkin Plan your industry? How will you grow your own giant, significant pumpkin?” It’s time for you to start learning from the pumpkin farmers.

AsiaSuccess.Net gives this book a four-star rating.

Image credit: Pumpkin Feild by benjmon via stock.xchng

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