Interview with Jesse Krieger, Author of Lifestyle Entrepreneur

December 13, 2012 by  
Filed under Business

Lifestyle Entrepreneur by Jesse Krieger

Jesse Krieger, the author of Lifestyle Entrepreneur – Make Money Doing What You Love, Even in Tough Times, is a successful entrepreneur who has launched 5 businesses, traveled to and lived in over 25 countries, speaks at conferences, coaches entrepreneurs, and enjoys learning about new languages and cultures.

His new book is a guide for the new generation of entrepreneurs and business owners who believe in turning their passions into work, and having the freedom and mobility to live the lifestyle they desire while running their business.

We interviewed Jesse recently to understand more about the book and his success experience:

1) What is the key message of your book?

Lifestyle Entrepreneur is a book for aspiring entrepreneurs, mid-career professionals and small business owners who want to understand how to build an online business that can be run from anywhere in the world with little more than a laptop and an internet connection. This allows them to explore their interests and passions in creative, engaging ways with a sense of freedom and mobility that just isn’t available in traditional lines of work.

My key message is that YOU can do this! It is entirely possible to take the experiences you’ve gained in life, the fields of knowledge you have relative expertise in, and the things that excite you and have that be the foundation (and reason) for building a lifestyle entrepreneur business.

2) What advice would you give to aspiring lifestyle entrepreneurs?

You must start. Too many people let doubts or hesitation stop them from even stepping up to the starting line. Taking the first steps towards being a lifestyle entrepreneur is not difficult, it just takes carving out an hour per day 3-4x/week. With that little initial commitment, you’ll begin to see your idea come to life and take form. Then it gets really exciting.

Anyone that asks me what the first steps or, or where to begin, I always direct them to the Discover Your Identity exercise, which is one of the first chapters in Lifestyle Entrepreneur (and included in the free 60-page download at This exercise elicits the readers interests and passions and shows where they overlap. This gets the ideas flowing and usually triggers a “light bulb” moment where they realize what they’d really enjoy doing.

Consider the analogy of a car driving down the freeway at night. You can only see 500 meters or so ahead of you with the headlights on. But you still know that your destination is 100km away. Well, you don’t stop because you can only see what is right in front of you, instead you know that as you move along the bumps in the road, direction signs and off-ramps will come into view. This is the same as starting a business; you don’t know what will happen 3, 6, or 12 months down the road, but as long as you’re moving in the right direction, the missing pieces start to come into view and indeed are attracted to you by virtue of putting in that effort.

3) What is your definition of success?

My definition of success is: To do what you want, when you want to, with whoever you please. Notice that my definition of success does not include the words “rich, money or wealth”, while money is certainly important, I always say that once you’ve met your basic needs and responsibilities to those depending on you, the questions remains “What do you want to do now” – When that question doesn’t get answered then people tend to focus on just making more money. If you make money doing what you love (like the sub-title of my book), then that is great! But if you are not doing what you love and just focused on making money it can be an unfulfilling existence.

4) What is your motto in life?

It comes from the author Napolean Hill: “Whatever you conceive and believe, you can achieve”

5) What are the key factors of your success?

I am not afraid of taking risks, failing and even potentially embarrassing myself. Once my mind is fixed on a goal, all my thoughts orient around “how can I achieve this…what is it really going to take”. I’m aware that starting a new business, changing my lifestyle or building a partnership, all of these things take longer than I want, and longer than I expect them to. Now that is built into my thinking, so I’m not discouraged if things don’t take off right away.

Persistence and strategy are key. Not having a strategy is like sailing in the ocean without a rudder, you will drift wherever the waves take you. Having a strategy and being persistent in it’s execution gives me perspective on how I can make the best out of all situations, and gives me clarity on how I can add value to other people’s lives.

At the end of the day, success in business is measured by how much value you bring to the market. I will always go the extra mile to help a client, make introductions between people who I think should meet, and maintain relationships over time with friends and clients all around the world. This has allowed me to travel internationally six separate times in 2012 and most of those trips were paid for and cost me very little.

6) What does your average day look like?

There are two answers to this – When I’m home in San Francisco, I get up around 8am, do a quick yoga routine and hit the gym. I exercise, take a hot sauna then a cold shower, then go straight to my office and work on the most important things I want to accomplish that day. I usually finish any important work by 2-3pm, then I do something outdoors (walk with a friend, take a bike ride, etc.). In the evenings I usually go out with friends, business colleagues, or on a date. I’m not home very often and enjoy eating out in new restaurants.

When I’m traveling, I still try to get up and exercise almost everyday. It makes all the difference in terms of mental clarity and maintaining a high energy level. Then it depends where I am and what I’m doing. If I’m teaching a group workshop, I focus 100% on delivering a great experience. If I’m on a book tour in Malaysia, I give 100% to my audience then hang around and talk to fans and sign books (and practice my Chinese!). When I’m traveling I always try to book 2-3 days of extra time in each location without plans. This allows me to explore new places and follow-up with people I meet. I’ve met a lot of new friends, clients and business partners by simply “being available” in the city I’m working in beyond the actually work I’m there for.

7) What would you like to achieve over the next 5 years?

I will build Lifestyle Entrepreneur into a $1,000,000+ brand by creating and selling audio training products, building an online video training course called Become a Lifestyle Entrepreneur, continuing to do small-group consulting, and growing a Mastermind group I facilitate into a high-end networking group that goes to exciting destinations and helps each other’s business grow.

I’ve already begun working on a second book for the Malaysia/Singapore market that expands on Lifestyle Entrepreneur to feature other successful lifestyle entrepreneurs and provides inspiration, motivation and training. My book will come out in USA and Canada next year so I’ll build the franchise there and begin offering live 3-day training seminars. I’d like to have over 1,000 attendees at these within 5 years.

Also, I am a partner in a few other businesses, so I enjoy coaching other entrepreneurs and having some skin in the game (equity ownership).

Aside from business, I see myself continuing to travel the world, pursuing my love of cycling, giving back to my community and simply spending time with friends and family…look forward to starting one of my own.

Lifestyle Entrepreneur is published by Kanyin Publications in Malaysia and Singapore, and is available at all major book stores. Jesse is also giving away the first 60 pages of the book and a free 3-part Video Training Series at

Image Credit: Jesse Krieger

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