Building and Protecting Reputation

April 24, 2012 by  
Filed under Business

This article is contributed by Andrew Bryant, founder of Self Leadership International.

Whether you are running a small business or leading a multi-national company, building and protecting your reputation is essential. Consider some reputation disasters; Toyota denying their ‘sticky’ break pedals, Pizza Hut employees posting a Youtube video of of unsanitary food practices or United Airlines breaking guitars on the tarmac.

With blogs, YouTube and Facebook pages it is now possible for people to let the world know what they think about you.

Corporate reputation is based on the perceptions of any stakeholder group such as consumers, investors, employees, or key influencers. Charles J. Fombrun has listed six drivers of corporate reputation:

1. Emotional Appeal
– Good feeling about the company
– Admire and respect the company
– Trust the company Read more

Leadership and the Art of Politics in Business

April 10, 2012 by  
Filed under Business

This article is contributed by Andrew Bryant, founder of Self Leadership International.

As a leadership consultant and executive coach I am often asked by my clients to help them understand and navigate organisational politics.

Most people I speak to have a negative perspective of politics, they associate it with backstabbing and pushing your own agenda at a cost to others. I have a different perspective; my experience is that business politics is about human nature and to ignore it is to ignore reality. In a perfect world the best workers would be promoted on merit alone and the best ideas would be adopted regardless of personal interest – but we do not live in Utopia we live in the real world. If you want to survive and prosper in the real world you need to combine good work with smart politics.

The term ‘Machiavellian’ is often used to negatively label those who have mastered the Art of Politics in Businesss but this may be paying a disservice to Nicolo Machievelli ( 1469 -1527) who wrote a handbook for politics and human nature called “The Prince”. I read The Prince as a young man but I recommend that my coaching clients read “The New Machievelli” by Alistair McAlpine. McAlpine’s book is a practical and readable guide to mastering the Art of Politics in which he explains why: Read more

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